Category: Product in Acquisitions
Most acquisitions do not fail at the deal. They fail in the first 90 days of product integration, when two roadmaps, two teams, and two positioning stories collide. I have operated on both sides of seven acquisitions, twice as the seller and five times integrating on the buy side, and these essays turn that experience into playbooks: roadmap convergence, positioning lock-in, and retaining the acquired team. The full framework ships as Product in Acquisitions OS. Start with Why Product Integrations Fail In An Acquisition.
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Why Product Integrations Fail In An Acquisition
The purchase agreement is signed. The press release is drafted. The founders of the acquired company were photographed shaking hands with our CEO in the kind of photo that ends up on LinkedIn. The agreement and PR mean little to the product managers and engineers in standups three weeks later, as they think about product…