It is fast becoming unacceptable to use compliance as the wedge and concern for not exploring how to incorporate digital marketing and social media in business. I discussed this recently with Wealth Management magazine. However, it is clear, especially in our industry, that there is risk to be assessed and understood when using digital channels that reduce the amount of management control we can enforce.
I have been exploring this in workshops all year and discuss a format that anyone reading this or listening to this edition of The Digital Well podcast knows and uses already in other aspects of their business. Redirecting it to the digital realm is absolutely doable – and will make reducing risk in digital and social media marketing more apparent and much less frightening to plan for and mitigate.