It Really Is a Team Effort

November 20, 2014

The success or failure of your social media initiative, and especially effectiveness of your policies and procedures, hinges upon the team you assemble. It starts at the top with ownership and/or senior executives. They cannot simply sponsor but need to be engaged in the process of the development of your social strategy, policy and then execution. Learn the factors that matter in less than 10 minutes on episode 23 of The Digital Well podcast.


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