Google+: A Ghost Town or Essential Tool?

March 5, 2014

I explore this in my latest column for Investment News. Undeniably attractive for any content creators and curators – with Google’s search dominance and their authorship utility – Google+ should not be ignored.

Read the full article on Investment News.

The numbers are compelling as well, shown in this chart below (sourced from Google’s blog and comments from their I/O conference 2013).

Google+ User Numbers 2013

Numbers in millions. Source: Google 2013. Google claims between 500 & 540 million Gmail accounts worldwide in 2013.
Note: In considering active users in this chart – be aware that 50% or more of all social network traffic is mobile. Also it is relevant to consider the reach of Android as an influencing factor to these numbers. Google’s mobile OS is now running on two-thirds of smart devices worldwide. This further helps explain how a significant portion of Google+ activity happens outside of the Google stream.

 

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