The Digital Well Podcast Episode 4: Content Producer or Canned Noise?

February 7, 2014

A recurring discussion around the digital business model remains using original content (i.e. you as content producer), canned content from third party content producers and commissioned content (from original content creators who customize to your needs)  as part of your overall editorial calendar and social media strategy. In this episode of the Digital Well we explore those three components of content – what works, where are the flaws and some suggestions.

I also reference a piece I wrote late last year for Investment News and The Digital FA that provides some context around producing your own content – the rhythms and voice you should consider.


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