Between Sessions: Julie Littlechild Talks Successful Advisors and Client Engagement

April 17, 2015

Julie Littlechild Talks Successful Advisors and Client Engagement

Great session today with Jay Palter and special guest Julie Littlechild, whose firm If Not Now Research focuses on identifying the best habits and practices that make financial advisors successful.

Jay introduced me to Julie and has worked with her on projects in the past. He kicked us off discussing two articles:

The Six Characteristics of Successful Advisors

In short, as Jay explored with Julie – those advisors who study their peers and learn from them – think not only friendly peers and doing your homework – but also participating in study groups and events focused on sharing effective techniques for managing your business, client relationships, marketing and more. I particularly agree that personal development – not only for those advisors but also their staff – is a key ingredient to success.

The Future of Client Engagement

A lot of things have a crowdsourcing sense to them these days – and interacting with your clients and nurturing a richer relationship is no different. Julie has some excellent examples in this piece.

After Julie’s appearance – we shifted gears on two other fronts:

Futurist Ric Edelman? and Cybersecurity

The future of the financial advice business and we would be remiss not mention cybersecurity (again).

In Ric Edelman’s piece for Financial Advisor Magazine, he explores broad, disruptive future outcomes for the investment advisors based on societal change. Jay and I really got into driverless cars on several fronts:

  • we’ll see it in our lifetime
  • in my case – my granddaughter (2) will likely be a driverless car owner for her first vehicle
  • the echo effect of disruption: car insurance, emergency rooms, law enforcement, car repair and maintenance…the list is long.
  • Edelman also covers some intriguing topics that are not too far afoot in the future – costs of college, longer lives and digital currency.

Finally – while trying not to end on a note of gloom – we were distressed to find a core answer on a recent survey as to why people are not more active in protecting their privacy and security online – “I am not experienced enough or do not have the time”. Ouch. Not an option in the business world.

Why some Americans have not changed their privacy and security behaviors

I shared an example of an advisor who suggested encrypting their phone was too inconvenient as it required an eight character password. However, the fact that home addresses and other client demographic data is considered personally identifiable information (PII) thus a compliance issue – the phone needs encrypted.

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